Sari Kitelyn is the Director of Esports + Project Development for Full Sail University. For the past 15 years, she has successfully developed brand initiatives for Full Sail, including brand campaigns, community outreach projects, new business development, and strategic planning. Since 2016, Sari has been building Full Sail’s award-winning esports ecosystem from the ground up, including establishing Full Sail Armada, Full Sail’s varsity esports team.
Under Sari’s leadership, Full Sail Armada has been recognized as a finalist for the Collegiate Award at the annual Esports Awards, Collegiate Esports Program of the year by the Tempest Awards, and Most influential Gaming Community by Women in Games Global Awards. In 2020, Sari's efforts were recognized by eFuse when she was named one of the Most Impactful Women in Collegiate Esports.
Sari is a member of WISE (Women in Sports and Events) and sits in the Wise Within Mentorship committee. She is also on the Board of Directors for the National Association of Collegiate Esports, as well as the Advisory Board for the Coalition of Parents in Esports. She also serves as a mentor in the Queer Women of Esports mentorship program.